It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own necessities but of their advantages.
I ordered some small key chain LED lights for a business associate a couple weeks ago. He was going to go to a trade show type of event and wanted something with his new company’s logo on it to give away. He had seen some lights I gave away for a similar purpose a few weeks before and thought they would fit the bill. Since I had ordered from these folks before, I offered to place the order for him. The company that makes the lights is based in Shenzhen, China.
The lights are well made, VERY bright and cheap as heck. I figure for marketing chachki, function beats form. These lights are something that someone might actually USE rather than throw in with another million free pens that never seem to write well. I have seen these lights in stores (I would name them, but don’t want to deal with lawyers) for $12-$15 each. With custom color printing, shipping etc, I got them for just under $0.60 each. With a 500 piece minimum on custom printed items, that came to just south of $300.00 delivered. None of that is enough to inspire me to write a blog post about them though. Continue reading “Free Capitalism Lessons From China”